About us

Our Story

Curby’s mission is to empower communities and industry to take part in a cleaner, more transparent and circular future. As Australia’s Smart Recycling Platform, we are leading the way in material traceability—from kerbside to remanufacturing—ensuring that recycling efforts are not only rewarded, but also verified and valued.

Our name stands for Clean Up Rubbish Beyond Yourself, reflecting our belief that recycling is more than a personal action—it’s a shared responsibility that impacts our environment, our communities, and future generations. We exist to help make that responsibility easy, motivating, and meaningful.

Our Mission 

We envision a future where waste isn’t waste—it’s a resource. Curby is helping to close the loop on materials that have traditionally been difficult to recycle, starting with soft plastics. Our goal is to build a national network of circular pathways that connect residents, councils, processors, and brands, using data and technology to create true environmental accountability.

Our Bilby , Our Future 

Our mascot, the Australian bilby, represents our commitment to protecting wildlife and preserving the environment. Just like the bilby, we’re dedicated to creating a cleaner, more sustainable future. Through our innovative recycling solutions, we strive to safeguard ecosystems and reduce waste that threatens our natural world. The bilby is a symbol of the importance of community action in protecting our environment, and together, we can ensure a brighter future for both wildlife and generations to come.

Our Supporting Councils